Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
I have long admired Univision - a pioneer in the industry - and recognized the tremendous potential and influence of the burgeoning U.S. Hispanic population.
It's really impossible to compare this to Salt Lake City.
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones. People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games.
The biggest segment of our audience is 18 to 34, and, believe it or not, they still speak Spanish, and they still watch novellas and soccer games and news.
It was a very important issue to the West Coast affiliates. They felt that they knew their local audiences better and they lobbied us very, very hard.
It was a very important issue to the West Coast affiliates, ... They felt that they knew their local audiences better and they lobbied us very, very hard.
It really is akin to having seven Super Bowls during that time,
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Univision is the only network where you pay for more, not for less.
We've already amassed the ratings equivalent of a Super Bowl and we still have two weeks to go. Sunday night has become the toughest night on TV, and it speaks to the power of the Olympics that they bring so many additional viewers to the television, who otherwise wouldn't be watching.
We're reaching people in a big way on all these platforms.
There is a very tight race for No. 1 between ABC, Fox and CBS. You can't discount that. That's why they decided to go with original programming. This is about the competitive nature of our business.
American Idol' is clearly a phenomenon. But we expected it and are tracking right where we planned to be at this point.
Back in 1975, we were making all the decisions about what people were going to watch.