Paul Swangard
Paul Swangard
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Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
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You want to be using the off-season to generate momentum. And nothing has happened, from the stadium issue on down, to give much acceleration to that momentum. For every step forward, it seems like they've taken two steps backward.
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The good news for NBC is that China is a bigger story than any athlete. The significance of those Games will draw the casual viewer because it's China. ... You are talking about 1.3 billion people and a country that is using the Games as a statement of its place in the global economy.
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That helps from a budget-planning perspective and brings expertise to the college level that professional sports teams have had in-house for decades.
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They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.
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It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
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At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.
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The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
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The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,
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Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good.
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Teams are realizing that it's not their business to be in broadcasting.
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Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.
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It's paramount that they get people back in the building to remind them how good the sport is.
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There were a lot of companies that might have dreamed of a Monday like this one.