Paul Swangard
Paul Swangard
core focused gives less market mass passionate paying reach
It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
awareness channels flipping interest marketers offense sunday team
When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
athletes best emerging feeling general industry learning market measure number remember retired return selective success trend trying whom
The general feeling is that firms are trying to be more selective about the number of athletes with whom they have relationships. You have to remember that, for the most part, the industry is young and learning how to measure success and get the best return on its investment. The emerging trend is the use of entertainers and retired athletes to market these products.
brings college expertise helps level perspective sports teams
That helps from a budget-planning perspective and brings expertise to the college level that professional sports teams have had in-house for decades.
arrival astute compelling delivered fans generation next realized second sports wants
They've realized that the next generation of fans wants sports delivered any time, anywhere. They're astute in remembering that in every arrival of new media, sports has always been second to porn as the most compelling content.
bringing casual difference doors fans loyal profitable teams
It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
fans loyalty means point
At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.
franchise success wonderful
The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
building cadillac deal might natural obvious prevent rights
The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,
athletic category companies growth lifestyle looks realize
Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good.
business realizing teams
Teams are realizing that it's not their business to be in broadcasting.
acting advice bush game giving good national opportunity point somebody stage starting using
Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.