Paul Dergarabedian
Paul Dergarabedian
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The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.
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Sometimes there are movies that are very popular but not popular at all with critics. There are certain movies that are of a genre that rarely get good reviews, so the studios figure why get them out there and get that negative buzz going.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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It's a two-fold process: It's the product, which the studios supply, and it's the in-theater experience, which the theater owners supply. And both of those have to be top-notch.
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It gave people a way to discover these movies rather than the traditional marketing that is thrown their way. Hey, whatever gets 'em in the theater, I'm sure the studio doesn't mind.
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It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.
audiences behavior bet change consider heads industry intensely means message movies quality sending studio whether
The industry has to consider whether or not American audiences are sending a message about the quality of the movies they are getting - or just the way and the place in which they get them. You can bet that producers, writers, directors, and studio heads are all huddling intensely to consider what this means and change their behavior to keep it from continuing.
box hurts office studios
All the studios are under pressure. When the box office is in a malaise, it hurts everyone.
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In all fairness, this was more of a typical late-October weekend, as opposed to a year ago, when 'The Grudge' surprised everyone and made this weekend look pale by comparison.
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It's somewhat ironic in the final weekend of one of the worst summers ever that we have a strong showing. Hopefully, this sets a positive tone heading into the fall and holiday season.
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The bigger the star, the higher profile anything associated with that movie becomes. Because they have major actors in them, any movement or delay becomes exaggerated. It brings attention to any potential or perceived problems the movie may have.
wound
Nothing salves the wound of controversy like money.
august box fairly weekend
It was a fairly unremarkable weekend at the box office. August usually is a slowdown month.