Paul Dergarabedian
Paul Dergarabedian
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What didn't go wrong? That's the question. This was a summer that really could be characterized as under a cloud from the beginning. Usually, the first weekend in May, you have a big film that kind of kicks off the summer. It didn't happen that way this time, and that was sort of an indicator of things to come.
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There seems to be a new benchmark in terms of what we call a blockbuster, ... This year, by the end of the year, we'll wind up with about 17 films over $100 million. But the key to this year's success is that we have five films that have gone beyond $200 million. That's never happened before.
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You don't want a repeat of what happened last year. It's still early in the year to call it, but every weekend it's down is chipping away at the advantage we had early on this year.
good people
When a good movie strikes, people go to the theatres.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
final known measure opening sequels studios
The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
campaign marketing numbers produce strong
The very strong marketing campaign will produce some strong numbers this weekend.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
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Producers can get plenty of bang for their buck with films like this.
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People are very selective right now about how they are choosing to spend their discretionary income.
audiences fragmented rough sent three time
The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.