Paul Dergarabedian
Paul Dergarabedian
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They can't show it as many times during the day, so that may have lessened its box office strength. The fact it did such strong business Christmas day shows there's a lot of interest in the movie.
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You look at the fact that DVD sales are down and it tells you again that it's product-driven, ... Because why would somebody want to buy a DVD of a movie they didn't want to see in the first place? You still need to have great movies at the beginning of the pipeline and that feeds everything else.
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I think it has more to do with product than any other factor because, look, last summer huge summer, ... There were DVDs. The ticket prices were high. The concession prices were high. But people were lining up for those movies more than they are this year because of the movies more than anything.
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When a good movie strikes, people go to the theatres.
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The studios are hedging bets. They have a known commodity. Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The studios are hedging bets. They have a known commodity, ... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up.
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The very strong marketing campaign will produce some strong numbers this weekend.
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Especially the younger people (who) are used to, 'I can plug in my video game and play it now,' 'I can download music and hear it now,' 'I can take my iPod with me and listen to it wherever and whenever I want.' Going to the movies requires that you're on a time frame and in a location that's dictated by someone else.
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There's sort of a box-office boom right now, which is good news heading into summer.
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There's something cinematic about sports movies, ... They're easy to pitch. You always have a winner, usually an underdog, and a loser. You don't need a lot of special effects.
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Producers can get plenty of bang for their buck with films like this.
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People are very selective right now about how they are choosing to spend their discretionary income.
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The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.
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The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.