Paul Arden
Paul Arden
Paul Ardenwas a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be...
NationalityAmerican
ProfessionAuthor
Date of Birth7 April 1940
CountryUnited States of America
play missing want
Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
ideas good-things
having too many ideas is not always a good thing.
running perfect people
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way…
nice mean wish
i wish means: would it be nice if.. i want means: if i want it enough i will get it.
next advertising
It's never the next brief, it's ALWAYS THIS brief .
self want clients
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
inspirational communication cleverness
Do not put cleverness in front of the communication.
ideas tvs execution
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
ideas
Do not covet your ideas.
goal score difficult
Without having a goal it's difficult to score.
running perfection waiting
Instead of waiting for perfection, run with what you've got, and fix it as you go.
business perfect waiting
We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.
softball greatness want
It's not how good you are it's how good you want to be
school people succeed
Have you noticed that the cleverest people at school are often not the ones who succeed in life?