Paul Arden
Paul Arden
Paul Ardenwas a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be...
NationalityAmerican
ProfessionAuthor
Date of Birth7 April 1940
CountryUnited States of America
call future people preserve proving risks trying
Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been.
party people world
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
smell car people
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
running perfect people
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way…
school people succeed
Have you noticed that the cleverest people at school are often not the ones who succeed in life?
people ego great-people
Great people have great egos; maybe that's what makes them great.
past people risk
Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?
powerful people rich
Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich and powerful.
people wells reasonable
Most people are reasonable. That's why they only do reasonably well.
responsibility appreciate people
Be your own worst critic. When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you will find out what you're capable of.
remember-you remembers-you people
The more strikingly visual your presentation is, the more people will remember it. And more importantly, they will remember you.
people decision safe
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
experience knowledge opposite
Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.
front sensible
We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else.