Paul Arden
Paul Arden
Paul Ardenwas a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be...
NationalityAmerican
ProfessionAuthor
Date of Birth7 April 1940
CountryUnited States of America
call future people preserve proving risks trying
Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been.
experience knowledge opposite
Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.
front sensible
We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else.
Your vision of where or who you want to be is your greatest asset.
change draw
If you get stuck, draw with a different pen. Change your tools; it may free your thinking.
aim beyond capable complete develop disregard incapable running
You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.
party people world
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?
inspirational giving speech
Don't give a speech. Put on a show.
smell car people
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
want
You will become whoever you want to be.
it's wrong to be right; it's right to be wrong.
Life's all about 'me' anyway
perceive
How you perceive yourself is how others will see you.
dark men light
Religion is a light bulb, created by man to help him to see in the dark.