Nina Tassler
Nina Tassler
Nina Tassler is an American television executive, a graduate of Boston University, and has held the position of President of CBS Entertainment since September 2004. In February 2014, she was promoted to Chairman of CBS Entertainment, signing an agreement through the year 2017...
real thinking stories
So many of the great detectives that we see on television now owe their origins to Sherlock Holmes. What was very exciting about Rob's pitch and script was that he is a real Holmes-ian expert. He knew all of the mythology. He was very well-versed in the genesis of Holmes and the stories. And the twist with Watson is something we jumped at immediately. It's a very forward-thinking way of doing the show.
hyperbole
The bosoms may not heave as much. There's a lot of hyperbole and there's a lot of melodrama. I think we're going to modify it for our audiences.
creators hear inclined outrageous trying
Once creators hear that you're trying something like that, they're more inclined to come to you with even more outrageous ideas.
culture hyperbole latin
I?m part Latin, so everything in the Latin culture is ? there?s a lot of hyperbole and there?s a lot of melodrama. I think we?re going to modify it for our audiences.
core dramatic juicy love stories
In each episode, there is a significant dramatic event. You also have at the core of a lot of these stories a big, sexy, juicy love story.
balance healthy smart
It's always smart to have a healthy balance of traditional and non-traditional.
creative follow producers trust
We trust our producers to be creative in their storytelling and follow their creative path,
audience
We look to our audience to tell us when they've had enough.
movies
We're disappointed with the way some of our movies have performed.
audience enhance hit marketing opportunity people power watch
We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
So you haven't admonished them at this point?
audience elements favorite habits tv viewing
Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.
audience current events refreshed stay terms
As long as there is a way to keep the audience current or refreshed in terms of the events in a character's life, they'll stay connected.
friday successful took verge
That (move) took 'Close to Home' from the verge of being canceled to being a successful show on Friday night.