Nina Tassler
Nina Tassler
Nina Tassler is an American television executive, a graduate of Boston University, and has held the position of President of CBS Entertainment since September 2004. In February 2014, she was promoted to Chairman of CBS Entertainment, signing an agreement through the year 2017...
audience
We look to our audience to tell us when they've had enough.
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We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
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You know, we tried something. I don't think we were particularly successful with it, but sometimes you get criticized for not experimenting with a form. ... The nice thing is, when we come back to the next cycle, it's exciting. We're going back to our original form - five continents, great competitions - so we know our audience loves that.
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We're going back to our original form. . . . We know that our audience loves that brand. We just tried something different, and we're going back to what I think everybody is really looking forward to.
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It's a kind of storytelling that we think will appeal to a Latin audience, but we think that our audience will enjoy it as well.
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It started as a cultural phenomenon and has evolved into a consistent Top 10 show that leads off the most successful night of television on any network. We look forward to taking audiences to more exotic locations next season and introducing them to the next wave of ordinary citizens marooned as 'Survivor' castaways.
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As long as there is a way to keep the audience current or refreshed in terms of the events in a character's life, they'll stay connected.
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Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.
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Our attitude is: There is something for everybody, and the audience seems to be onboard,
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Survivor' is that rare television breed -- a show with seemingly endless audience appeal. Part of that is testament to a concept with inherent drama that features different faces and places; the other part is the ability of Mark Burnett and his talented team to inject new ideas and new wrinkles to keep the format fresh.
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I don't think anybody really knows where we're headed. But it is imperative that we make our content available to audiences where they are and when they want to watch it. Their habits are changing, and we have to be there when they want to see our hit shows.
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The truth is, you can't sort of bottle and prepackage a show like Desperate Housewives. But I think the nice thing is, we know that audiences are making a commitment to serialized drama. And absolutely, we're going to continue to develop in that genre.
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This is all emerging so quickly. My husband just learned how to e-mail, and yet my son has been communicating on his cell phone for the past two years. So I don't think anybody really knows where we're headed. But it is imperative that we make our content available to audiences where they are and when they want to watch it.
creative follow producers trust
We trust our producers to be creative in their storytelling and follow their creative path,