Nina Tassler
Nina Tassler
Nina Tassler is an American television executive, a graduate of Boston University, and has held the position of President of CBS Entertainment since September 2004. In February 2014, she was promoted to Chairman of CBS Entertainment, signing an agreement through the year 2017...
core dramatic juicy love stories
In each episode, there is a significant dramatic event. You also have at the core of a lot of these stories a big, sexy, juicy love story.
audience audiences everybody forward looking loves original tried
We're going back to our original form. . . . We know that our audience loves that brand. We just tried something different, and we're going back to what I think everybody is really looking forward to.
audience criticized five form great loves next nice original successful tried
You know, we tried something. I don't think we were particularly successful with it, but sometimes you get criticized for not experimenting with a form. ... The nice thing is, when we come back to the next cycle, it's exciting. We're going back to our original form - five continents, great competitions - so we know our audience loves that.
falling-in-love air creative
And ultimately, it's good for all of us to have more original programming on the air. Business doesn't drive the creative. So, in identifying a project like Dovekeepers, looking at something like Extant and looking at Under the Dome, it was about falling in love with a piece of material, getting excited by the creative direction, hearing a vision, and getting excited about the potential for those projects and building the business model around it. And they're not all modeled the same way. Every one is different.
hyperbole
The bosoms may not heave as much. There's a lot of hyperbole and there's a lot of melodrama. I think we're going to modify it for our audiences.
creators hear inclined outrageous trying
Once creators hear that you're trying something like that, they're more inclined to come to you with even more outrageous ideas.
culture hyperbole latin
I?m part Latin, so everything in the Latin culture is ? there?s a lot of hyperbole and there?s a lot of melodrama. I think we?re going to modify it for our audiences.
balance healthy smart
It's always smart to have a healthy balance of traditional and non-traditional.
creative follow producers trust
We trust our producers to be creative in their storytelling and follow their creative path,
audience
We look to our audience to tell us when they've had enough.
movies
We're disappointed with the way some of our movies have performed.
audience enhance hit marketing opportunity people power watch
We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
So you haven't admonished them at this point?
audience elements favorite habits tv viewing
Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.