Nina Tassler
Nina Tassler
Nina Tassler is an American television executive, a graduate of Boston University, and has held the position of President of CBS Entertainment since September 2004. In February 2014, she was promoted to Chairman of CBS Entertainment, signing an agreement through the year 2017...
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In each episode, there is a significant dramatic event. You also have at the core of a lot of these stories a big, sexy, juicy love story.
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Survivor' is that rare television breed -- a show with seemingly endless audience appeal. Part of that is testament to a concept with inherent drama that features different faces and places; the other part is the ability of Mark Burnett and his talented team to inject new ideas and new wrinkles to keep the format fresh.
hyperbole
The bosoms may not heave as much. There's a lot of hyperbole and there's a lot of melodrama. I think we're going to modify it for our audiences.
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Once creators hear that you're trying something like that, they're more inclined to come to you with even more outrageous ideas.
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I?m part Latin, so everything in the Latin culture is ? there?s a lot of hyperbole and there?s a lot of melodrama. I think we?re going to modify it for our audiences.
balance healthy smart
It's always smart to have a healthy balance of traditional and non-traditional.
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We trust our producers to be creative in their storytelling and follow their creative path,
audience
We look to our audience to tell us when they've had enough.
movies
We're disappointed with the way some of our movies have performed.
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We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
So you haven't admonished them at this point?
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Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.
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As long as there is a way to keep the audience current or refreshed in terms of the events in a character's life, they'll stay connected.
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That (move) took 'Close to Home' from the verge of being canceled to being a successful show on Friday night.