Nina Tassler
Nina Tassler
Nina Tassler is an American television executive, a graduate of Boston University, and has held the position of President of CBS Entertainment since September 2004. In February 2014, she was promoted to Chairman of CBS Entertainment, signing an agreement through the year 2017...
real character player
Rob Doherty has been a real superstar for us The Mentalist for years. He is an extremely talented writer, and he just tapped into the DNA of this character in a way that we'd not heard before. So, from the moment it walked in the door, and then we read the script, it was a definite player for us.
character film-and-television actors
We're big fans of the show on BBC, and some of the greatest actors in film and television have done this character, from Basil Rathbone to Nicol Williamson to Michael Caine. (Executive producer) Rob Doherty came in with the pitch last season, it was immediately a show that we gravitated towards.
hyperbole
The bosoms may not heave as much. There's a lot of hyperbole and there's a lot of melodrama. I think we're going to modify it for our audiences.
creators hear inclined outrageous trying
Once creators hear that you're trying something like that, they're more inclined to come to you with even more outrageous ideas.
culture hyperbole latin
I?m part Latin, so everything in the Latin culture is ? there?s a lot of hyperbole and there?s a lot of melodrama. I think we?re going to modify it for our audiences.
core dramatic juicy love stories
In each episode, there is a significant dramatic event. You also have at the core of a lot of these stories a big, sexy, juicy love story.
balance healthy smart
It's always smart to have a healthy balance of traditional and non-traditional.
creative follow producers trust
We trust our producers to be creative in their storytelling and follow their creative path,
audience
We look to our audience to tell us when they've had enough.
movies
We're disappointed with the way some of our movies have performed.
audience enhance hit marketing opportunity people power watch
We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.
So you haven't admonished them at this point?
audience elements favorite habits tv viewing
Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.
audience current events refreshed stay terms
As long as there is a way to keep the audience current or refreshed in terms of the events in a character's life, they'll stay connected.