Neal Pilson
Neal Pilson
Neal Pilsonis founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC...
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS. They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
affiliates cbs difficult framework innocent major obligation overall party sponsor time viewers
This is a difficult time for CBS, ... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue.
seems sponsor sufficient support whether
You only know whether you're there after saturation happens. At this point, there seems to be sufficient sponsor support.
seems sponsor sufficient support whether
You only know whether you're there after saturation happens, ... At this point, there seems to be sufficient sponsor support.
deal defined future players recognize resources television
The players have to recognize that the NHL has defined resources and that they are what they are. The uncertainty of not having a future television deal has at least been resolved.
bowl game hope hype major market media network rose undefeated
This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game.
events happens presented takes video
There is actually more video from those events than can be presented on television. And also, much of what happens takes place during non-peak television-viewing hours.
last ratings
This year's ratings could be as good, or better, than last season.
advertising audience principal reaching specific sports thrust
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
ad benefit hit net ratings
NBC's ratings are so much better than what they were getting with their primetime, so it's a net benefit to them. I think they will hit their ad guarantees.
ad benefit hit net prime ratings
NBC's ratings are so much better than what they were getting with their prime time, so it's a net benefit to them. I think they will hit their ad guarantees.
against beats fact nbc networks position program respect shows top
There are more channels, more networks and frankly, the most important thing, NBC is in a different position with respect to competition. They don't have the top shows on television. They have to program against the top shows. The fact that 'American Idol' beats NBC isn't that surprising.
eventually impact might normal ratings return television work
I think historically, work stoppages do have a short-term impact on television ratings. We've experienced that with all of the sports, even the NFL. In the long term, the ratings eventually return to what we might characterize as normal levels.
additional casual except folks generate helps piece pools tournament tune watch
Some of the folks in pools tune in who wouldn't watch the tournament except they have a piece of the action. It helps generate additional casual viewers.