Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
The bible belt is oral territory and therefore despised by the literati.
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
There are no passengers on spaceship earth. We are all crew.
There are many people for whom 'thinking' necessarily means identifying with existing trends,
The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
Politics offers yesterday's answers to today's problems.
The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
The electric age ... established a global network that has much the character of our central nervous system.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
Gutenberg made everybody a reader. Xerox makes everybody a publisher.
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.