Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
Our technology forces us to live mythically
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
Ads are the cave art of the twentieth century.
The age of automation is going to be the age of "do it yourself".
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness.
When information overload occurs, pattern recognition is how to determine truth.
When things come at you very fast, naturally you lose touch with yourself.
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Darkness is to space what silence is to sound, i.e., the interval.
The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.
It is the framework which changes with each new technology and not just the picture within the frame.