Marshall McLuhan
Marshall McLuhan
Herbert Marshall McLuhan, CCwas a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. He was educated at the University of Manitoba and Cambridge University and began his teaching career as a Professor of English at several universities in the U.S. and Canada, before moving to the University of Toronto where he would remain for the...
NationalityCanadian
ProfessionNovelist
Date of Birth21 July 1911
CityEdmonton, Canada
CountryCanada
The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.
All words, in every language, are metaphors.
Publication is a self-invasion of privacy.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
The mother tongue is propaganda.
I don't necessarily agree with everything I say.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.
First we shape our tools, thereafter they shape us
Moral indignation is a technique used to endow the idiot with dignity.
All discoveries in art and science result from an accumulation of errors.
Electricity does not centralize, but decentralizes.
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.