John Sculley
John Sculley
John Sculley IIIis an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-presidentand president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million...
NationalityAmerican
ProfessionBusinessman
Date of Birth6 April 1939
CountryUnited States of America
apple billion computer computers left number profitable selling
When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.
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The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
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Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surprising to me if Apple went off and said, 'We're going to replicate a Facebook just for health care.'
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I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.
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Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.
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Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
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Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
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Apple is so focused on its vision that it does things in a very careful, deliberate way.
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The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.
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One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.
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Of all the Internet companies we're involved with, this one is by far the most technologically ambitious,
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My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.
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It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.
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Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.