John Sculley
John Sculley
John Sculley IIIis an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-presidentand president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million...
NationalityAmerican
ProfessionBusinessman
Date of Birth6 April 1939
CountryUnited States of America
anyone commerce extremely jeff next reinvented steve
Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is extremely creative. He has completely reinvented the way in which commerce is done online.
experience industry prices priority
The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.
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We see healthcare shifting from a procedure reimbursement, where in this country doctors are reimbursed for how many procedures they conduct, to a world where people will be reimbursed for the outcomes - did the patient actually get better, and what was the total cost of the cycle of care.
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The Mac defined 'personal technology', and the iPhone defines 'intimate technology' as a convergence of communications, content and location.
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I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.
nature
I'm an optimist. You can't be an entrepreneur if you're not essentially an optimist, so I'm an optimist by nature.
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The future belongs to those who see possibilities before they become obvious.
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The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.
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Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surprising to me if Apple went off and said, 'We're going to replicate a Facebook just for health care.'
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I never claimed to be a computer engineer, but I did train as an industrial designer, and I am a consumer marketer, and I am very comfortable dealing with complex businesses and complexity in general and simplifying it - basically a systems designer.
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It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that.
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Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.
Implementers aren't considered bozos anymore
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Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.