John Sculley
John Sculley
John Sculley IIIis an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-presidentand president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million...
NationalityAmerican
ProfessionBusinessman
Date of Birth6 April 1939
CountryUnited States of America
apples design boards
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
money marketing pedestrians
Great marketing cannot sell a pedestrian product very well.
business marketing action
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
business data decision
No great marketing decisions have ever been made on qualitative data
business believe america
Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
ignorance together population
Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
summer pregnancy fire
The news of my pregnancy spread like a forest fire in summer
jobs apples marketing
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
years way lasts
Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
mistake enough-chances take-a-chance
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
communication technology iphone
The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
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There are just moments when all the stars are aligned for breakthrough products.
apples vision doe
Apple is so focused on its vision that it does things in a very careful, deliberate way.
ideas leader faces
The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment