Joe Wilcox
Joe Wilcox
best easy marketing people simplicity understand value version
Microsoft's best marketing for Vista will come from simplicity -- making the value of Vista as easy to understand as possible, so people can look and say Vista is a lot better than the version they have now, Are there too many of them to communicate the value of Vista?
avoid call change dead drop easier easy itself microsoft problems
I wouldn't call it anti-competitive in the sense that Microsoft has made it very easy to change providers. On the other hand, Microsoft could have made it easier still... I don't see why it didn't avoid making problems for itself by making it drop dead easy to find another provider.
apple easy improved microsoft
If Microsoft hasn't significantly improved that experience, and made it as easy as Apple has, that's going to be a big barrier.
microsoft rules
The rules are different for Microsoft than other companies.
huge microsoft problems
It would be huge for Microsoft if it could dispatch its problems with Europe,
emulation run
Emulation is slower, sometimes much slower, than applications that run natively.
catalyst confirmed folks free offer opera response strategy thinking
The response to Opera's free offer was probably a catalyst in this position. It may have confirmed a strategy that the Opera folks were already thinking about.
attachment car emotional office operating people system
There's a different emotional attachment to Office than to Windows. The operating system is like the road, but Office is the car you drive. People have emotional attachments to their cars.
bet company executives integrated microsoft products three tide tightly today wave windows
The three products launched today are the first wave of a tide of tightly integrated products. While some Microsoft executives have said that Microsoft bet the company on Windows Vista, the real bet is on integrated innovation.
alliance aol assuming decide form influence microsoft strategic talks timing work
Assuming there may have been, or may be, talks between AOL and Microsoft, the timing of the (Yahoo-Microsoft) announcement may have been intentional to influence those presumed discussions. AOL has to decide does it want to work with the Microsoft camp, go its own way or form a strategic alliance with someone else.
changes sound test
Conceptually, the changes all sound pretty good. The test will be the execution. We'll see how everything works.
execution sounds
Conceptually, it sounds good. Execution will tell all.
business cost diverse drives employees fragmented great loyalty market microsoft product purchase reaching targeting trouble
Corel is targeting the small-business market, which typically has 20 employees or less. This is a market that Microsoft has had trouble reaching because it's fragmented and has diverse business needs. Product loyalty is not as great and cost drives a lot of purchase decisions.
approach compete enable
Do you do things to enable your partners, or do you do things to compete with them? Microsoft's approach is to do the latter.