Joe Wilcox
Joe Wilcox
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There's a different emotional attachment to Office than to Windows. The operating system is like the road, but Office is the car you drive. People have emotional attachments to their cars.
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There's money to be made off browsers, in part because of search. The browser may be a giveaway, but it's a freebee people use to access content they are willing to pay for or advertisers are willing to subsidize.
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Microsoft's best marketing for Vista will come from simplicity -- making the value of Vista as easy to understand as possible, so people can look and say Vista is a lot better than the version they have now, Are there too many of them to communicate the value of Vista?
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I'd be shocked if we saw a scenario where a bunch of people went out, bought Macs, and only ran Windows on them.
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Mobile browsing will take off in the U.S. when the data rates come down. When we hit a certain threshold, the scales will tip and people will rush to buy.
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There are a number of ways Opera can make money off the browser, but all that requires volume. Removing the price tag and the banner ads increases the likelihood that more people will use the browser. More eyeballs means more revenue off the browser without charging for or putting banner ads in people's faces.
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The Opera folks are betting their browser has reached a threshold of popularity where they can unshackle it from the fees. This clearly is a volume play that could pay off if enough people use the browser. Opera would be able to drive revenue through affiliate relationships, for example.
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It's the psychological barrier. There are people who might be interested in a Mac who wouldn't have bought one because they're afraid they might need Windows.
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The more people who know about it, the more chance there is of the secret getting out.
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This is phase 2. Phase 1 was withholding certain things, such as downloads. But that wasn't going to make sure that people get legal, so they went on to the next phase. Now Microsoft's going to remind them at boot, when the system wakes from sleep, that there's something funky about their Windows.
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Some people might speculate that Opera couldn't compete by charging when AOL, Apple, Microsoft, Mozilla and most other browser developers give away software for free. Not so. Just the opposite is true,
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Lifestyle is changing, with greater emphasis on context. It used to be that location defined work and home life. That no longer applies. Even people that work in an office sometimes take work at home.
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Look at the auto industry. Do people fault Jaguar for selling fewer cars than Dodge? ... Opera in some ways is a Cadillac browser. You have a lot of extra features built in. The volume might be with the Caravans and the SUVs, but that doesn't mean there isn't money to be made on the other vehicles. Of course, the analogy here is with Web browsers.
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You could look at it from the perspective that the responses mean there's a problem that needs to be addressed, or it could also be indicative of how much more interest there is in the use of the browser, ... No feedback and then problems occurring later on is a bad situation. The best situation is the release candidate goes out and people respond and say, 'Wait a minute! What about this? What about that?