Jochen Zeitz
Jochen Zeitz
Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz is the Director and Chairman of the board’s sustainable development committee of Kering after having been the CEO of the Sport & Lifestyle division and Chief Sustainability Officerof Kering since 2010. Prior to this, Zeitz served 18 years as Chairman and CEO at Puma...
NationalityGerman
ProfessionBusinessman
Date of Birth6 April 1963
CountryGermany
business pricing
If we look at pricing holistically, we'll create a more solid business.
people wear wearing
The problem is you can't wear your old shoes too often because people say, 'You're still wearing that shoe?'
allow people within
We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.
became
When I became CEO, Puma was bankrupt on paper.
age became people
When I became CEO, I just didn't think about my age too much. I'm sure many people did think that my age mattered, but I didn't. That was probably because of my age.
brand decided elements everybody lifestyle mixed performance sports talked three unique
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
accepted business decided doctors figured join learn medical medicine school useful
I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well!
business resources
Resources are being destroyed, and if you don't have resources, you can't do business.
good longer
Sustainability is no longer about doing less harm. It's about doing more good.
contract greatest history
Some of the greatest stars in the history of football have been under contract with Puma.
experience holistic kenya looking morning mount
Looking at Mount Kenya in the morning is a holistic experience. I go back at least once a year.
count cutting damage insurance prices
Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100.
difficult gone joined sports time
When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep.
We need to engage rather than educate people.