Jochen Zeitz
Jochen Zeitz
Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz is the Director and Chairman of the board’s sustainable development committee of Kering after having been the CEO of the Sport & Lifestyle division and Chief Sustainability Officerof Kering since 2010. Prior to this, Zeitz served 18 years as Chairman and CEO at Puma...
NationalityGerman
ProfessionBusinessman
Date of Birth6 April 1963
CountryGermany
deeply rooted sports
Puma is a brand deeply rooted in sporting lifestyle.
casual companies fact goods ignored sold sports time
For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.
bring heritage sports trying
We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.
brand decided elements everybody lifestyle mixed performance sports talked three unique
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
difficult gone joined sports time
When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep.
although based considered corporate english felt german global rather
I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.
trying
I'm trying to go beyond the traditional cliches of an African safari.
basis business cares shocking travel
It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!
cold
I'm a curious person, and I always like to test new waters, and I've always jumped into the cold water and then started to think about how to swim.
I haven't been hunting for years. It is just a tradition I grew up with.
nature producing raw ways
We have to find alternative ways of producing our raw materials without asking nature to do it for us.
elegant power reflect speed strength tried
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.
buy experience food literally odd restaurant served town wrong
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
among biggest carbon
We all know that cattle and beef are among the biggest contributors to carbon emissions.