Jochen Zeitz
Jochen Zeitz
Born on April 6, 1963 in Mannheim, Germany, Jochen Zeitz is the Director and Chairman of the board’s sustainable development committee of Kering after having been the CEO of the Sport & Lifestyle division and Chief Sustainability Officerof Kering since 2010. Prior to this, Zeitz served 18 years as Chairman and CEO at Puma...
NationalityGerman
ProfessionBusinessman
Date of Birth6 April 1963
CountryGermany
difficult gone joined sports time
When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep.
business medical
I always wanted to be a medical doctor, and I never thought of business.
agenda business needs push rather
Business needs to push the agenda rather than waiting for it to happen.
continent east gradually increasing north presence south tap throughout west
Obviously, South Africa is our most important market, but we are also gradually increasing our presence throughout East and West as well as North Africa. It is a continent with a lot of potential which we plan to tap into.
environmental equivalent met money rather recreate
Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.
bring heritage sports trying
We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.
ahead catching change constantly copy others ourselves prove stay
When you are small, and you have to try and prove yourself, it is tough. When others are catching up and copy you, that's tough. We constantly need to change ourselves to stay ahead of the game.
among biggest carbon
We all know that cattle and beef are among the biggest contributors to carbon emissions.
business model trying
We're trying to find a tourism model that allows communities to thrive while business prospers.
african among believe best brand
We believe that African football is among the best in the world and very much characterized the Puma brand mentality, which is to win.
casual companies fact goods ignored sold sports time
For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.
basis business cares shocking travel
It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!
maybe producing sound
It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory.
brand decided elements everybody lifestyle mixed performance sports talked three unique
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'