Jim Silver
Jim Silver
aisle category enjoys everybody family fun games interested people playing point return
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
attempt attractive barbie brought great ken lots older publicity split woman
The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,
call entertainment family industry longer per toy toys
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
electronic entertainment geared kids
Electronic entertainment geared for kids is especially big this year.
account bad christmas determine excited good holiday months nine overall percent products sales season though whether year
Even though holiday sales account for 65 percent of the industry's overall sales, the first nine months of the year can determine whether the Christmas season will be good or bad for retailers. I'm very excited about the new products for the summer.
consumer expanding experts hot instead keeping maybe relationship room several trend
Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.
hot items looking
When you're looking for hot items this year, you're really looking at electronics,
lots
There are lots of things that need to be done to revive Barbie.
kids
What kids really want to do is become the hero.
biggest growth tech trend
The biggest trend in 2005 is the growth of the tech toys.
perform products tough
It is very tough for products to get into Wal-Mart and if they don't perform well, they're out.
customers draw extremely
It's going to be extremely competitive to draw customers to their stores.
hot licensed push sales tough toy
It was a tough year, ... We didn't have a hot toy and we didn't have a big movie to push sales of licensed products.
either problem sells since site target toy toys web
They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?