Jim Silver
Jim Silver
aisle category enjoys everybody family fun games interested people playing point return
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
call entertainment family industry longer per toy toys
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
attempt attractive barbie brought great ken lots older publicity split woman
The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,
consumer expanding experts hot instead keeping maybe relationship room several trend
Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.
cost impact oil plastic prices toy
Oil prices are particularly important to toy manufacturers because they impact the cost of resin and plastic used to make toys,
boundaries changed companies consider innovation kids might playing pushing shape
Companies are really pushing the boundaries with innovation. We'll see things that you might not typically consider to be a toy. That's because the whole shape of what kids are playing with now has changed dramatically.
boring girl guy judge ken looked
You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.
lots
There are lots of things that need to be done to revive Barbie.
companies entertainment family rather redefining themselves toy
Toy manufacturers are redefining themselves as family entertainment companies rather than just toymakers,
kids
What kids really want to do is become the hero.
appeal box collectors empty kid leave rather star store strictly wants wars
I think the empty box will appeal strictly to the collectors rather than the 7-year-old kid who wants to leave the store with a Star Wars toy.
limits positive pushing return spur terms
His return is a big positive for the industry. It will spur everyone on, especially in terms of pushing the limits of technology,
entirely
There is no comparison. 'Star Wars' is on an entirely different level.
both candidate companies family learning perfect strong
Hasbro isn't in the learning category, so Lego is a perfect candidate for them, ... Both companies aren't strong in educational' family entertainment, so Leapfrog also is attractive.