Jim Silver
Jim Silver
account bad christmas determine excited good holiday months nine overall percent products sales season though whether year
Even though holiday sales account for 65 percent of the industry's overall sales, the first nine months of the year can determine whether the Christmas season will be good or bad for retailers. I'm very excited about the new products for the summer.
biggest growth tech trend
The biggest trend in 2005 is the growth of the tech toys.
february last three
The February show has really transformed over the last three years.
either problem sells since site target toy toys web
They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?
electronic entertainment geared kids
Electronic entertainment geared for kids is especially big this year.
aisle category enjoys everybody family fun games interested people playing point return
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
call entertainment family industry longer per toy toys
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
cost impact oil plastic prices toy
Oil prices are particularly important to toy manufacturers because they impact the cost of resin and plastic used to make toys,
boundaries changed companies consider innovation kids might playing pushing shape
Companies are really pushing the boundaries with innovation. We'll see things that you might not typically consider to be a toy. That's because the whole shape of what kids are playing with now has changed dramatically.
consumer expanding experts hot instead keeping maybe relationship room several trend
Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.
boring girl guy judge ken looked
You see a girl like Barbie, and you judge her by the guy she dates. And Ken looked boring and old-fashioned.
attempt attractive barbie brought great ken lots older publicity split woman
The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,
lots
There are lots of things that need to be done to revive Barbie.
customers draw extremely
It's going to be extremely competitive to draw customers to their stores.