Jim Silver
Jim Silver
call entertainment family industry longer per toy toys
The way I see it, the toy industry is no longer just about toys per se. I call it the family entertainment business.
either problem sells since site target toy toys web
They could either go to Target or try to find another toy retailer like K-B Toys. You would think Target first, since it is already their partner, but the one problem with that is Target has its own Web site where it sells toys -- and how much will Target want to give up?
best certainly deals exclusive games giving kids love number parents selection sells three toys
Parents and kids still love the retailer because it still sells three times as many toys as a Wal-Mart or a Target. It still has the best selection of toys and games out there. The toy manufacturers certainly want to see it around and that's why many are giving it more exclusive deals to sell a number of their toys.
continue operation order run slim toys
I think Toys R Us will continue to run some kind of toy operation in the future. But in order to still be competitive, it will need to slim down considerably and run probably around 450 to 500 stores.
expected harry last million potter spent toys year
Over $500 million last year was spent on Harry Potter toys and this year is expected to be even bigger.
coming fall release star toys wars
Hasbro has other new Star Wars toys coming out in the fall timed to the release of the Star Wars DVD.
based dominant technology toys trend year
The dominant trend this year is more toys based on technology.
attempt attractive barbie brought great ken lots older publicity split woman
The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,
aisle category enjoys everybody family fun games interested people playing point return
The whole point is to get people interested in playing games again. If you get them into the game aisle and a family enjoys playing a game, they'll return to the game aisle. It's reintroducing them to a play that's fun and everybody in the category benefits.
electronic entertainment geared kids
Electronic entertainment geared for kids is especially big this year.
account bad christmas determine excited good holiday months nine overall percent products sales season though whether year
Even though holiday sales account for 65 percent of the industry's overall sales, the first nine months of the year can determine whether the Christmas season will be good or bad for retailers. I'm very excited about the new products for the summer.
consumer expanding experts hot instead keeping maybe relationship room several trend
Room decor is a hot trend right now and several toymakers are expanding into it, ... But I don't think toymakers should try to become experts in every area. That's going to be very difficult. Maybe with consumer electronics, it could make sense to have a licensing relationship with another manufacturer instead of keeping it in-house.
hot items looking
When you're looking for hot items this year, you're really looking at electronics,
lots
There are lots of things that need to be done to revive Barbie.