Jakob Nielsen
Jakob Nielsen
fastest line multimedia quality reduce slow suffer user web
Right now, the Web is so slow that even the fastest line is going to suffer with multimedia and get in the way of the user's goals, and reduce the quality of the user experience.
spend time users
Users spend most of their time on other websites.
design designer users
Users are not designers.
two use host
Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.
pay attention user-experience
...pay attention to what users do, not what they say.
memories use information
Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.
errors progressive used
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
design designer users
Designers are not users.
abandoned action attention horribly pay people
People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.
expected found item people
People give up if the item is not found where it's expected to be,
land shoot
You don't just want to just shoot them off into e-mail land.
TrustE icons, ... are useless. No one understands what they mean.
saying
That's a big credibility booster. It's not just you saying it, but there's actually someone else who's saying it as well.
burden design enjoy extra people web
It's an extra burden on the user, too. People are on the Web not to enjoy your Web design, but to get something done.