Jakob Nielsen

Jakob Nielsen
fastest line multimedia quality reduce slow suffer user web
Right now, the Web is so slow that even the fastest line is going to suffer with multimedia and get in the way of the user's goals, and reduce the quality of the user experience.
abandoned action attention horribly pay people
People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.
expected found item people
People give up if the item is not found where it's expected to be,
land shoot
You don't just want to just shoot them off into e-mail land.
spend time users
Users spend most of their time on other websites.
TrustE icons, ... are useless. No one understands what they mean.
saying
That's a big credibility booster. It's not just you saying it, but there's actually someone else who's saying it as well.
burden design enjoy extra people web
It's an extra burden on the user, too. People are on the Web not to enjoy your Web design, but to get something done.
convey design goal good multimedia similar start time using
It's about time we start using more multimedia to convey information, ... Good multimedia design is similar to film design. The goal is not to be flashy.
allow higher internal natural training
Traditionally, an intranet has higher bandwidth, so you could allow more multimedia, such as a lot of training applications, ... That's a natural for a lot of internal applications.
people problem sales trust
They problem is, can people trust them to be independent reviews, or do they feel like it's more and more sales information?
extremely focusing good number page people screening small
People are extremely good at screening out things and focusing in on a small number of salient page elements.
levels people
People all over the world are experiencing unprecedented levels of empowerment.
balance center change favor regions remote
Overall, the balance between remote regions and the center will change in favor of a more distributed lifestyle.