Howard Schultz
Howard Schultz
Howard D. Schultzis an American businessman. He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. He was a member of the Board of Directors at Square, Inc. In 1998, Schultz co-founded Maveron, an investment group, with Dan Levitan. In 2012, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.5 billion...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth19 July 1953
CityBrooklyn, NY
CountryUnited States of America
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
My kids probably started drinking coffee in their late teens.
In many ways what we announced today is a milestone in building the business in China, ... But it mirrors what we did in the past 25 years in America in creating profitability and balancing that with a social conscience.
There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
There's tension here, and I'm just trying to respond in a responsible way,
Once they learn to like the beverage, they would come back in the morning and become regulars.
I'm not selling the team. I have no intention of selling the team.
I must say, I'm really not optimistic. We've done everything we possibly could to demonstrate our passionate commitment to this city, the state, our fan base, and it's going on deaf ears.
I wanted to try and build the company that my father never got a chance to work for,
They can look forward to us introducing them to the movie in a fun, experiential way. We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.
With less than a month to go, it's very clear to us that the city and state officials are not showing us the kind of respect we feel we deserve.
Elite teams have to demonstrate consistency. That's the challenge now, and certainly that's the expectation.
We have a big opportunity in China, ... We think the number of stores here can rival the number in North America.