Howard Schultz
Howard Schultz
Howard D. Schultzis an American businessman. He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics. He was a member of the Board of Directors at Square, Inc. In 1998, Schultz co-founded Maveron, an investment group, with Dan Levitan. In 2012, Forbes magazine ranked Schultz as the 354th richest person in the United States, with a net worth of $1.5 billion...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth19 July 1953
CityBrooklyn, NY
CountryUnited States of America
Howard Schultz quotes about
We have no alternative. This is not a philanthropic venture. We're not trying to make money, we just want to stop losing (money).
There's tension here, and I'm just trying to respond in a responsible way,
What I'm trying to talk about is the preservation of a culture,
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.
We want to stay here. We love this city. We raised our kids here. We built our businesses here and we're being forced to accept a set of circumstances that are not acceptable. We can't continue to lose this kind of money.
Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
The point of entry for the Starbucks experience has been much more a social experience (in China) rather than competition between coffee and tea,
We believe that there's a very, very large opportunity still in front of us in North America,
We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.