Guy Kawasaki
Guy Kawasaki
Guy Kawasakiis an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism...
NationalityAmerican
ProfessionBusinessman
Date of Birth30 August 1954
CountryUnited States of America
confusion people adoption
Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
successful organization good-business
Organizations are successful because of good implementation,not good business plans.
two guy shorts
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.
successful self entrepreneur
A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.
country europe law
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.
entrepreneur venture-capitalists plans
Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
mother zero home
You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before. What's the big deal? I expected something more from him.' Meanwhile, they didn't do it, right? They're still living at home with their mothers.
enchantment complaining horns
If you don't toot your own horn, don't complain that there's no music.
business keys impossible
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
business slides use
If you must use more than ten slides to explain your business, you probably don't have a business.
simple competition microsoft
If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
talent grind willingness-to-help
What I lack in talent, I compensate with my willingness to grind it out,
simple trying doe
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
careers littles too-much
Looking back on my own career, I've come to the conclusion that too much money is worse than too little.