Eric Ries
Eric Ries
Eric Riesis a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, a business strategy which directs startup companies to allocate their resources as efficiently as possible. He is a blogger within the technology entrepreneur community...
NationalityAmerican
ProfessionBusinessman
Date of Birth22 September 1979
CountryUnited States of America
discover elements product requires testing
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
approach lean less method money products testing waste
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
hard high producing products stuff
The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.
advertising buy clicks everyday humans initial marketing means people per product small
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
basics capacity industrial involved life nearly people productive require root
In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at the root of the unemployment crisis: we've got so productive at making things, we don't require people to be involved in making the basics of life any more. Or nearly as many people.
ready customers products
By the time that product is ready to be distributed widely, it will already have established customers.
institutions new-products humans
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
bigs products
Don’t be in a rush to get big. Be in a rush to have a great product.
answer ask meet simple
When I meet with most entrepreneurial teams, I ask them a simple question: How do you know that you're making progress? Most of them really can't answer that question.
actions bias blind commitment double implicit means reduce resume symbolic
When it comes to meritocracy and diversity, the symbolic is real. And that means that simple actions that reduce bias, such as blind resume or application screening, are a double win: they reduce implicit bias and they help communicate our commitment to meritocracy.
build company face soon success truth trying
A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new one? The truth is, as soon as a startup has any kind of success whatsoever, it will face big company problems.
bubble building company create kids moment money online profiles realized remember spent
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops. I vividly remember the moment I realized my company was going to fail. My co-founder and I were at our wits' end. By 2001, the dot-com bubble had burst, and we had spent all our money.
achieve change failures famous remain stories strategy successful whenever
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision - a way to be more successful - they have to remain nimble enough to take it.
change changed drives people system
You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system.