Eric Ries
Eric Ries
Eric Riesis a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, a business strategy which directs startup companies to allocate their resources as efficiently as possible. He is a blogger within the technology entrepreneur community...
NationalityAmerican
ProfessionBusinessman
Date of Birth22 September 1979
CountryUnited States of America
mistake believe roots
Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst.
thinking benefits waste
Lean thinking defines value as providing benefit to the customer; anything else is waste.
mvp important lessons
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
winning matter way
A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
boards company meetings
At IMVU, we opened up our board meetings to the whole company.
senior mistake people
When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake.
important lessons scientific-method
This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
what-if matter building-something
What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?
often-is entrepreneur trying
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success.
ambition goal vision
The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.
real mean thinking
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
jobs taken walking-away
Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
perseverance hard-work successful
The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists.
goal vision experiments
The goal of every startup experiment is to discover how to build a sustainable business around that vision.