Eric Ries
Eric Ries
Eric Riesis a Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, a business strategy which directs startup companies to allocate their resources as efficiently as possible. He is a blogger within the technology entrepreneur community...
NationalityAmerican
ProfessionBusinessman
Date of Birth22 September 1979
CountryUnited States of America
acquisition campaigns cost
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.
thinking benefits waste
Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.
simple names giving
I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process.
goal want pay
Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
jobs ideas healthy
A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
educational hard-work people
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works.
quality-goods progress soil
Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.
ready customers products
By the time that product is ready to be distributed widely, it will already have established customers.
progress essentials units
Learning is the essential unit of progress for startups.
soil institutions thrive
A Start Up is an institution designed to thrive in the soil of extreme uncertainty
quality ifs customers
If you don't know who your customer is, you don't know what quality is.
stress goal entrepreneur
If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
past action customers
New Customers come from the action of past customers
jobs blow apples
When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.