Brad Adgate
Brad Adgate
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant. This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
boost chance events gave media nbc olympics viewers watch
I think (NBC Universal's strategy) was brilliant, ... This was one way how media consolidation has really helped. The Olympics gave NBC a boost and gave viewers a chance to watch sporting events not typically covered.
advertising count drop event last media million people realize viewers watch
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
consumers create future profiles relevant sent
They could create profiles so the commercials sent to consumers will be more relevant and won't be zapped. It's the future of advertising.
determine online people
They can pretty much determine how many people went online and how long they were there.
attract concern series shows sopranos though
There is some concern that even though shows like 'Entourage,' 'Deadwood' and 'Rome' are well-received, they are not replacements for the Sopranos as a top-notch series to attract subscribers.
avoid leaves ratings room value watching ways
There is some value to playback (ratings), and I think that we'll see (it) because not everyone zaps the commercials. There are ways to avoid watching commercials when it's live. What the DVR ratings will tell you is who is zapping. When someone leaves the room (watching live TV), you never know.
build hot tv
TV can be so fluid. If you can get a hot show or two you can build around that,
thursday
Thursday is going to be a very, very competitive night,
against maybe throw wall
Throw it up against a wall and maybe it will stick,
cosmetic poker popular surgery
Cosmetic surgery and poker are popular right now.
genre mean movies ongoing tv variety westerns
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
This is not a new network. It's a merged network.
abc advertising familiar moving night points popularity shows source taking thursday time
The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.