Bill Carroll
Bill Carroll
error study trial
There's no trial and error - this is a science. They study this day in and day out.
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Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
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That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
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It doesn't seem there's a great deal of alarm
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Having the Winter Olympics on the near horizon and football for the fall will help but ultimately, it is series programming that makes the difference and NBC hasn't been able to make a turnaround in that area yet,
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If advertisers are looking for stability, it's at CBS.
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NBC is struggling and executives have to be disappointed. Maybe two 'Apprentice' shows were at least one too many and 'Joey' is not doing any better. The one bright spot is 'My Name is Earl' but there's not much other than that.
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NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.
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She's in the mold of Bill Cosby and Jerry Seinfeld, ... You can accept that Ellen could be like us.
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The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.
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The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.
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There certainly was a sense, at least in watching the live audience at the end of last season, that they were supporting her.
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Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.