Bill Carroll
Bill Carroll
bit hoped martha nbc numbers
NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.
break familiar hard impression maybe trying
It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.
audience early
The audience has not shied away yet. But it's early in the game.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
host mattress proven relates talk tom woman
Not everyone can host a talk show. She's proven she can talk to Tom Hanks or the woman who has had her mattress for 50 years. And she relates to them in the same way.
finding fit focused mold obviously
They went in a different way. There was a lot of speculation focused on them finding someone who fit in the Meredith Vieira mold and they obviously didn't go that way.
avoid fishing gone lose losing momentum networks saying sign
The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.
error study trial
There's no trial and error - this is a science. They study this day in and day out.
chance checking core good guaranteed networks normally people reasonable roll watch
Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
brand chosen decided fast food influenced likely older people preference premise viewers whereas work younger
Advertisers work on the premise that younger people haven't established a brand preference yet haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.
advertising bowl four happens olympic olympics pay premium reach reasonable says seems somehow special super tend viewing willing
Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
almost breakout event likely ratings
That the ratings are likely to be down is almost inevitable. Event programming is not yielding the breakout ratings it used to in the past.
advertising evening female figure final matter network olympics people skating
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.