Anita Roddick
Anita Roddick
Dame Anita Lucia Roddick, DBEwas a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries...
NationalityEnglish
ProfessionEntrepreneur
Date of Birth23 October 1942
america giving body
The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
running agency support
The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
heart
The market controls everything, but the market has no heart.
creating getting-older disease
Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
exciting vigilante consumers
The most exciting thing happening in business is the rise of vigilante consumers.
faces spirit selling
How can you ennoble the spirit when you are selling something as inconsequential as a face cream?
mother heart humanity
My mother's bottom line was truth to her values. It meant bringing your heart and your humanity to work.
country children mean
Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.
passion people inspire
You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
mistake perfect trying
We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.
library quiet wanted
I'd have opened a bloody library if I'd wanted to be quiet.
successful growth campaigns
The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
communication organization growth
The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth).
energy anarchist company
Tap the energy of the anarchist and he will be the one to push your company ahead.