Anita Roddick
Anita Roddick
Dame Anita Lucia Roddick, DBEwas a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries...
NationalityEnglish
ProfessionEntrepreneur
Date of Birth23 October 1942
running fun looks
When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun
running fun optimism
To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
people want company
People don't want simply to buy the product, they want to have sympathy with the company too.
business lines argument
My argument is: keep the bloody bottom line at the bottom. That's where it should be.
business loss excitement
If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
people seductive earth
Let me tell you how the French seduce you. They are the most bloody seductive people on Earth. They are charming, they are well-mannered and they praise and flatter you.
believe issues roles
Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is.
success dark light
There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.
differences making-a-difference activism
Never feel too small or powerless to make a difference.
believe cynical marketing
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
powerful business government
business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.
business world trade
If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
morning thinking wake-up
I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for mediocrity. This is no damned dress rehearsal.
movement environment
The movement for the environment really only started in the mid 1970's.