Anita Roddick

Anita Roddick
Dame Anita Lucia Roddick, DBEwas a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries...
NationalityEnglish
ProfessionEntrepreneur
Date of Birth23 October 1942
dream crazy believe
Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don't. An entrepreneur's dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.
entrepreneur work-ethic outsiders
Entrepreneurs are outsiders by nature - outsiders with a work ethic.
practice organization needs
With fewer and fewer corporations controlling more and more of the world's trade, there is an ever greater need to know more about the practices of these large faceless organizations.
successful ideas important
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.
powerful ladders rich
The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder.
technology benefits mergers
Economic globalization creates wealth, but only for the elite who benefit from the surge of consolidations, mergers, global scale technology, and financial activity.
people cost corporations
Corporate crime kills far more people and costs taxpayers far more money than street crime.
business making-money profit
if companies are in business solely to make money, no consumer can fully trust what they do or say.
business morality kind
If you pretend that business is beyond morality, that's the kind of morality you get.
business moving civilization
If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.
art creative looks
If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.
years time-zones creating
It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
skills giving goal
My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
communication creating messages
By creating conversation, we let our customers spread our message by word of mouth.