Anita Frazier
Anita Frazier
action building continued driving enjoyed entertainment figures franchise great increase incredible industry power sales seen sets star success total wars
While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories.
compelling content drives success
Compelling content is what drives the long-term success of these systems.
community console feeling publishing waiting
There is a little feeling of 'holding our breath' right now in the industry, waiting to see how all this will unfold. Console transitions always make the publishing community nervous.
change changing shop technology
The accelerating change of technology ? it's changing the way we shop and the way we play games.
certainly
That would certainly be an interesting development in the market.
amount barometer buzz certainly following given hype loyal possibly
That was a new brand, and certainly now that it's established with a very loyal following and given the amount of hype and buzz they created, that is one barometer of what possibly could have been.
building console generation greater initial lead longer risk share time
Microsoft's lead time in building share for this console generation is real. The longer that lead time is, the greater the initial risk for Sony.
certainly games less property saw star strong three titles top wars
Well certainly the Star was (pun-intended) Star Wars . With three in the top 10 titles for the year, this movie-based property saw very strong sales. That said, other movie-based games fared less well.
casual consumers decrease games gaming massive online pc playing retail sales seen several sites talking via whether
While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through massive multi-player online (MMO) subscription play, has been increasing.
consoles consumer full game generation goes hit impact later market next retail saying sony unfold until video year
It goes without saying that the full impact of next generation consoles on the consumer market won't unfold until later this year when Sony and Nintendo's video game consoles hit U.S. retail shelves.
close creating great job largely last launch limited market potential retail selling sign since supplies tested
They did a great job of creating the hype. The 360 has largely been out-of-stock at retail since its launch last November. So clearly, selling out is one sign of performance, but you can't say that its market potential has been even close to tested with the limited supplies available.
area attractive becoming definitely given growth kids savvy target tech
It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,
base building combined factor good greater install sales selling system systems titles
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
add dollars expect game market pc
We expect this will add significant dollars to the PC game market size.