Famous Quotes & Sayings

Leo Burnett

Plan the sale when you plan the ad

Leo Burnett

There is no such thing as a permanent advertising success.

Leo Burnett

Good advertising is a happy wedding of words and pictures, not a contest between them.

Joseph Wood Krutch

The advertiser is the overrewarded court jester and court pander at the democratic court.

Patrick Collison

It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.

Marshall McLuhan

All advertising advertises advertising.

Noam Chomsky

The point of advertising is to destroy markets.

P. T. Barnum

There’s no such thing as bad publicity,

Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Michael Schudson

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Julian Smith

Greater demand for online advertising space will help media owners expand their offerings and improve revenue yields from their properties.

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

Dick Ebersol

For the first time a major sports property has largely migrated from network to cable, where the dual revenue streams of subscriber fees and advertising can support the escalating costs of broadcast sports rights, ... In the future, it will become almost impossible for broadcast television sports to match the power of those 'sub' fees, which are unique to the cable world.

J. M. Coetzee

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

Kathryn Minshew

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.

Kit Williams

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

Bill Lee

The research is pretty conclusive at this point. Traditional sales approaches and advertising don't sell technology anymore. Customers do. Our people are on the front lines of this emerging trend. They're the ones building the organizations, developing the systems, and implementing the nuts-and-bolts processes to get customers in front of prospects. And it's paying off.

There's a major change going on in the whole advertising community. It has to do with the fact that, traditionally, people are not watching 30-second commercials.

Asked about the power of advertising in research surveys, most agree that it works, but not on them.

Thomas Frank

As we all know, Nike is a terrible exploiter of labor in other countries while advertising themselves here as being the bearer of "authenticity," with products that will put you back in touch with "real life." They even had a series of commercials several years ago about "the revolution," which was basketball when played from the heart and not for love of money.

As most commerce is local in nature, local online advertising could be a big opportunity.

About 90 percent of our revenue comes from online advertising,

The most common trouble with advertising is that it tries too hard to impress people.

Terry Semel

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Maurice Saatchi

Advertising at its worst will be killed by the Internet. And rightly so.

Mason Cooley

The eros of advertising is lurid but not specific.

Jim Carroll

I guess my message to you is that advertising works, in this case by happenstance.

Bob Wright

It has built a strong name for itself and it's a very advertising-friendly platform.

Sigmar Polke

By making pictures, you learn the many different properties of photography. I use those properties differently than, say, an advertising agency would, but we're both operating in the same reality. A face painted by Picasso occupies the same reality as a portrait by Stieglitz.

By keeping the majority of the site free, we will continue to scale the business through strong advertising growth,

David Silverman

Clearly advertisers are realizing the benefits of shifting more of their total advertising budgets to online.

George Lois

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.