Maurice Saatchi
Maurice Saatchi
Maurice Nathan Saatchi, Baron Saatchi, is an Iraqi-British politician and with his brother, Charles, co-founder of the advertising agencies Saatchi and Saatchi and M&C Saatchi...
NationalityIraqi
ProfessionBusinessman
Date of Birth21 June 1946
CountryIraq
Maurice Saatchi quotes about
people
If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.
technology mind location
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
children thinking intelligent
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.
sibling looks complicated
Sibling relationships are complicated. All family relationships are. Look at Hamlet.
mother boys four
My mother was very protective of her four boys.
writing way punctuation
I write in the most distressingly slow way in terms of punctuation and grammar.
conservative
I'm instinctively a Conservative.
determination self america
America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.
thinking doe advertising
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
advertising internet worst
Advertising at its worst will be killed by the Internet. And rightly so.
cancer cures dies
Poetry can't cure cancer, but it can save your life until you die.
mind distinction should
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.
goal simplicity outcomes
Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.
country america eight
America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.