Wolfgang Bernhard
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
Wolfgang Bernhard quotes about
run states test united united-states
The United States is the litmus test for our competitiveness. We won't run away from that.
business components determined endangered far following portion
Following a comprehensive analysis, we determined ... that the competitiveness at a sizeable portion of our components business is endangered and a considerable portion are far removed from being competitive at all.
entirely ten
Ten of them will be entirely new models.
believe design developing market opportunity tremendous uniquely vehicle
We're developing a design that will be uniquely Volkswagen's because we believe there's tremendous opportunity in this market for a vehicle of this type.
against future
We have our back against the wall. We can't give anything anymore, ... The only thing we can give is the future of Volkswagen.
dissimilar exciting improve problems worked
The problems aren't dissimilar to what I worked on at Chrysler, ... We have to work on our cost-competitiveness, we need to improve our quality, and we need to come up with new and exciting vehicles.
car concept everybody good happening production reach time using
Using the concept time for a production car is good because everybody comes and not much happening around, so you can reach everybody who is at the show, ... We will have a concept car.
either manner mark plants question
VW must either put a question mark over plants or the manner in which they work.
alone cannot cutting future survive
We cannot survive alone by cutting costs. We need a future at Volkswagen, and at the end of the day that future comes from the products.
activities danger fitness tough undergo
Those activities that are in danger must undergo a tough fitness program.
customers engine fuel prices rising talking
We see that rising fuel prices put our customers in need of more-fuel-efficient vehicles. We are talking about a completely new world of engine technology.
coming improve percent three
We will improve our productivity by up to 30 percent in the coming three years.
acute crisis decisive next succeed three
The next three years will be decisive for us, ... If we don't succeed in the next three years, there'll be an acute crisis at Volkswagen.
company people understand
It's a company in crisis. People need to understand that. They have to change.