Wolfgang Bernhard
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
Wolfgang Bernhard quotes about
activities danger fitness tough undergo
Those activities that are in danger must undergo a tough fitness program.
activities closing consider far operations partner position secure
We must consider closing those (car parts) operations that are far from being competitive. Or we find a partner that will take over these activities who is in a better position to secure jobs.
cannot lean step
This is just the first step on a long way. We cannot lean back and be complacent.
business components determined endangered far following portion
Following a comprehensive analysis, we determined ... that the competitiveness at a sizeable portion of our components business is endangered and a considerable portion are far removed from being competitive at all.
customers engine fuel prices rising talking
We see that rising fuel prices put our customers in need of more-fuel-efficient vehicles. We are talking about a completely new world of engine technology.
alone cannot cutting future survive
We cannot survive alone by cutting costs. We need a future at Volkswagen, and at the end of the day that future comes from the products.
believe design developing market opportunity tremendous uniquely vehicle
We're developing a design that will be uniquely Volkswagen's because we believe there's tremendous opportunity in this market for a vehicle of this type.
run states test united united-states
The United States is the litmus test for our competitiveness. We won't run away from that.
entirely ten
Ten of them will be entirely new models.
cars reason
There was only ever one reason for delaying the launch: the cars were not right. Even if only one in 10 is having problems, then I will not give my approval.
company people understand
It's a company in crisis. People need to understand that. They have to change.
acute crisis decisive next succeed three
The next three years will be decisive for us, ... If we don't succeed in the next three years, there'll be an acute crisis at Volkswagen.
although architecture basic chrysler dodge shares
Although the Volkswagen minivan shares its basic architecture with upcoming Chrysler and Dodge vehicles, this will be an all-new product.
although architecture basic chrysler dodge shares
Although the Volkswagen mini-van shares its basic architecture with upcoming Chrysler and Dodge vehicles, this will be an all new product.