Wolfgang Bernhard
Wolfgang Bernhard
Wolfgang Bernhardis a member of the Board of Management of Daimler AG. He served as the former President and COO of Chrysler from 2000 to 2004...
Wolfgang Bernhard quotes about
believe design developing market opportunity tremendous uniquely vehicle
We're developing a design that will be uniquely Volkswagen's because we believe there's tremendous opportunity in this market for a vehicle of this type.
enter families market meets missing necessary product segment van
In the VW product range, we are missing a van for families which meets the necessary requirements of our American customers. With this new vehicle, we are going to enter another important market segment with our own product.
desires family friendly large market palette product quickly segment speaks specific tap van
The product palette of Volkswagen hasn't had a family friendly van which speaks to the specific desires of our American customers. With this new vehicle, we will quickly tap into another large market segment with our own product.
cannot lean step
This is just the first step on a long way. We cannot lean back and be complacent.
business components determined endangered far following portion
Following a comprehensive analysis, we determined ... that the competitiveness at a sizeable portion of our components business is endangered and a considerable portion are far removed from being competitive at all.
customers engine fuel prices rising talking
We see that rising fuel prices put our customers in need of more-fuel-efficient vehicles. We are talking about a completely new world of engine technology.
alone cannot cutting future survive
We cannot survive alone by cutting costs. We need a future at Volkswagen, and at the end of the day that future comes from the products.
run states test united united-states
The United States is the litmus test for our competitiveness. We won't run away from that.
entirely ten
Ten of them will be entirely new models.
cars reason
There was only ever one reason for delaying the launch: the cars were not right. Even if only one in 10 is having problems, then I will not give my approval.
company people understand
It's a company in crisis. People need to understand that. They have to change.
acute crisis decisive next succeed three
The next three years will be decisive for us, ... If we don't succeed in the next three years, there'll be an acute crisis at Volkswagen.
although architecture basic chrysler dodge shares
Although the Volkswagen minivan shares its basic architecture with upcoming Chrysler and Dodge vehicles, this will be an all-new product.
although architecture basic chrysler dodge shares
Although the Volkswagen mini-van shares its basic architecture with upcoming Chrysler and Dodge vehicles, this will be an all new product.